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Psychologists found out why we “choke” under pressure… and how to avoid it.


Choke: What the Secrets of the Brain Reveal About Getting it Right When You Have ToBeilock’s research is the basis of her new book, Choke: What the Secrets of the Brain Reveal About Getting it Right When You Have To, published Sept. 21 by Simon and Schuster, Free Press.

Thinking too much about what you are doing, because you are worried about losing the lead (as in Norman’s case) or worrying about failing in general, can lead to “paralysis by analysis.” In a nutshell, paralysis by analysis occurs when people try to control every aspect of what they are doing in an attempt to ensure success. Unfortunately, this increased control can backfire, disrupting what was once a fluid, flawless performance.

“My research team and I have found that highly skilled golfers are more likely to hole a simple 3-foot putt when we give them the tools to stop analyzing their shot, to stop thinking,” Beilock said.  “Highly practiced putts run better when you don’t try to control every aspect of performance.”

Even a simple trick of singing helps prevent portions of the brain that might interfere with performance from taking over, Beilock’s research shows. Whistling can help at work. “If the tasks are automatic and you have done them a thousand times in the past, a mild distraction such as whistling can help them run off more smoothly under pressure.”

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