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‘seo’ Archives

Google tweaks SEO algorithm

Google tweaks SEO algorithm

Google this week launched a significant change in search algorithm intended to push down low-quality, SEO'd-out-the-ass content farms in favor of less spammy sites with more useful information. NYT article here, and the original Google announcement is here. Google says the change "noticeably impacts 11.8% of our queries." So far, it's US-only, [...]

HOWTO: Disable Copy-and-Paste Hijacking Web Sites

HOWTO: Disable Copy-and-Paste Hijacking Web Sites

Over the last few months I’ve noticed an annoying trend on various web sites, generally major newspaper and magazine sites, but also certain blogs. What happens is that when you select text from these web pages, the site uses JavaScript to report what you’ve copied to an analytics server and append an attribution URL to the text. So, for [...]

Murdoch-Microsoft deal in the works

Murdoch-Microsoft deal in the works

Microsoft is ready to pay Rupert Murdoch's News Corp. to remove its news content from Google, according to the Financial Times. Microsoft has also approached other "big online publishers" with similar deals. "One website publisher approached by Microsoft said that the plan 'puts enormous value on content if search engines are prepared to pay us [...]

What’s wrong with Search Engine Optimization

What’s wrong with Search Engine Optimization

From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again." Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the [...]

Decide Which Search Engine You Really Prefer with Bing-Google Mashups

Decide Which Search Engine You Really Prefer with Bing-Google Mashups

Unable to choose between Google and Bing? That's ok; these three mashups display results from both search engines in handy side-by-side frames and make life simpler for the indecisive. Back in July when users were asked to share their search engine of choice, 85% of them were strongly in the Google camp, but Bing had already managed to garner [...]

Domain tasting scam ended by ICANN

Domain tasting scam ended by ICANN

"Domain Tasters" who grab a domain name for a few days and then return it before having to pay have been thwarted by a new ICANN policy that charges for excessive returns. Monthly returned domains have dropped 99.7% from a year ago. Domain tasters managed to make money with the practice, which essentially cost them nothing, in several ways. By [...]

Why I Sued Google (and Won)

Why I Sued Google (and Won)

I feel that Google should be able to defend its cancellations, and it's going to find a number of them that were in fact mistakes. On January 15, 2009, I walked over to the Santa Clara County courthouse in Palo Alto, which conveniently fell within the same county lines as Google's home of Mountain View, and filed a civil small claims lawsuit for [...]

Can 4chan Turn 300 Million Pageviews Into A Business?

Can 4chan Turn 300 Million Pageviews Into A Business?

Like many successful internet phenomena, 4chan (NWS) is a shockingly simple idea: an online bulletin board where anyone can post pictures. This simplicity is deceptive. 4chan's founder is a 21-year-old New Yorker named Christopher Poole. Known as "moot" to the site's devotees, Poole is disarmingly well-spoken and pragmatic about what he has [...]

OpenX: More Than Just an Ad Server

OpenX: More Than Just an Ad Server

Ad-based commercial media networks are always busy with the constant improvement and fine-tuning of the network's ad serving. It is essential to get the most dollars out of every impression that the network generates. Usually, someone is hired to improve the performance of the ad serving technology. Let's call this person "The Optimizer". The [...]

Blackhat SEO: Cookie stuffing

Blackhat SEO: Cookie stuffing

First things first, what is an affiliate? To increase traffic and sales, certain companies run affiliate programs where they will pay you a nice bit of money for each person you put through to them who purchases an item. For example someone may run an eBay banner on their site and if a user was to click onto that and buy something then the site [...]

HOWTO: Detect the Social Sites Your Visitors Use With SocialHistory.js

HOWTO: Detect the Social Sites Your Visitors Use With SocialHistory.js

One of the great things about the web is the relative ease with which one can set up a new service. In social bookmarking alone with have Del.icio.us, Digg, Facebook, Fark, Mister-Wong, Newsvine, Reddit, Technorati, Slashdot, and StumbleUpon, to name a few. That’s great for competition, and that’s great for users, but it’s not so good for [...]

Link Building with Tumblr

Link Building with Tumblr

Tumblr is a free blogging platform that takes about 5 seconds to setup. You enter your email, a password, and your subdomain, and your blog is instantly created. You can then build links to your new Tumblr blog and write content with anchor dofollow links back to your site. I have a live Tumblr blog example for my Super Nintendo Console case [...]