| Wednesday April 16th 2014

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Google Blacklist: Words That Google Instant Doesn’t Like


Google Instant is the latest incarnation of the search engine that fills in potential responses as you type them into the Google search bar. Some people think this is great while others feel like Google is reading their minds and are freaked out by it. We believe it’s fun for at least one reason.

Google logoLike everything these days, great care must be taken to ensure that as few people as possible are offended by anything. Google Instant is no exception. Somewhere within Google there exists a master list of “bad words” and evil concepts that Google Instant is programmed to not act upon, lest someone see something offensive in the instant results… even if that’s exactly what they typed into the search bar. We call it Google Blacklist.

Give it a try. Go to the Google home page. Type in “puppy” and see the many results that fill your screen. Now type “bitch” and admire the blank screen. In this case, the two words could mean the exact same thing. But Google Instant is erring on the side of caution, protecting the searcher from seeing something they may not want to see.


Obviously, all you have to do is hit return to get the results like you always could. However, even when your request isn’t blacklisted, you’re not getting the SAME results that you would get by hitting return. Entering “murder” into the search bar gets you suggestions of mostly band names. It’s only after you hit return that you can learn the other sinister meaning of the word. What we have here is a demonstration of how content can be filtered, controlled, and ultimately suppressed. It is indeed a good thing that Google isn’t evil.

  • jailbAit [thanks Richard]
  • jenna Jameson [thanks Bill]
  • jerk Off [thanks Spiney]
  • jesse jaNe [thanks Bill]
  • jiZz [thanks Bill]
  • jigaBoo (nobody can seem to agree on a spelling for this) [thanks John]
  • jiggaBoo
  • jiggerbOo
  • john holMes [thanks Bill]
  • juggS [thanks Bill]
  • kama (blacklists after a space) [thanks nic]
  • kamasUtra [thanks nic]
  • 2600 Google Blacklist

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