E-paper cover a “stupid gimmick”? No way, Brian. Esquire‘s animated 75th anniversary cover is the flashing, squawking future of magazines.
It’s pretty easy to see the far future. Cheap, disposable e-paper magazines on subway newsstands and on the racks of your airport’s Hudson News. Each one thin, flexible, disposable. Just a couple of pages, with bright, glossy color, wirelessly updated with the latest issues of your favorite rag. Need something to read? Buy a new e-mag â€” or press a button to refresh your virtually dog-eared copy to this month’s edition.
That’s about five years away, just like it has been for the last decade.