| Wednesday May 25th 2016

A. Samuels “Livin De Life”

By way of The Basketball Jones comes the debut rap video from Allen Samuels, a 30-plus-year casino host and 50-plus-year awkward white dude who had an epiphany whilst talking to a flamboyant Frenchman and transformed himself into the Baby Boomer Rebecca Black. “Livin De Life” chronicles Samuels’ rise from riches to additional riches and peppers itself with references to sports stars, Macbooked-in photo opportunities and a cameo from Jason Terry of the NBA Champion Dallas Mavericks. By the end of it you think A. Samuels is about as cool as you did when it started, but Terry… oh, Jason Terry. What are you doing?

I’m going to hope it’s one of those situations where Jason Terry wanted to get out of a casino debt, and this white guy wandered up and was all “you don’t have to pay anything if you say LIVIN DE LIFE into the camera and smile.” Like Leslie Knope having to say “Viva Chavez” to get money for her park.

You can watch the full-length video above. My favorite part is when he says he’s “living the life.”

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