Music
An amazing story from amateur sociologist Rob Cockerham of Cockeyed.com. In short, Rob wrote a funny article about the questionable practices of Cash4Gold, 
a company that offers money for gold jewelry and coins you send them.
Rob’s article was picked up by the The Consumerist, and his article shot to the top of Google for searches on Cash4Gold. In about a week, Rob got the following email:
I work on the Cash4Gold site. We are trying to clean up their first page of results in Google. Your article: http://www.cockeyed.com/citizen/goldkit/cheat.shtml is ranking very well for term “Cash4Gold”. The site looks like you may do well from Adsense.Is there a financial arrangement we can come to that will offset your Adsense income and make it worth your while to take down or at least “de-optimize” it for that phrase? I would be happy to speak more about this on the phone…
Thanks,
Joe Laratro
President
Tandem Interactive – Trendy Online Marketing Solutions
Hollywood, FL 33020
Rob ignored him, and in a couple of weeks Mr. Larato sent him a follow up email:
Rob,I work with Cash4Gold on the reputation management. Your article is ranking #3 on their brand term. They would really like to make it worth your while to take it down or make it more positive. They did something similar by joining (OTHER CONSUMER AFFAIRS WEBSITE)’s advocacy program. Is it worth a few thousand to take it down? If not, maybe a donation to your favorite charity is more to your liking?
Feel free to call me anytime to discuss further.
Thanks,
Joe Laratro
President
Tandem Interactive – Trendy Online Marketing Solutions
Hollywood, FL 33020
Rob didn’t take the “few thousand” and his story is still at the top of Google. Ohh and the other site it most definitely Ripoff Report. Search for “cash4gold” and check out the glowing ‘update’ at the top of the page, then read the titles of the all 15 search results. http://www.ripoffreport.com/searchresults.asp?q5=cash4gold
My own plug:
I pay cash for used dirty worn out bills. You send me your filthy ones and fives, and I’ll cut you a check right now.
Operators are standing by new for your call, so don’t delay. This is a once in a lifetime opportunity!
Kids, get your Mom’s and Dad’s billfolds and purses, and trade in all that old useless money for a crisp brand new check made out to you!
And remember, the more of that old used money you send in, the bigger the check you will get from us in three to five days, by express mail.
This is a time limited offer, we cannot guarantee that we’ll ever be able to repeat it, so act now!“It’s great!”
“…and I got the check back in like three days!”
- Albee Fharnum
“It’s like hitting the Lottery”
“Finally, I can afford to have someone keel my husband…”
- Mrs. M. Anilla Envelope’800-555-1212
CALL NOW TIME LIMITED ENDS SOON
800-555-1212
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