| Saturday April 19th 2014

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BMW designs ultimate PC gaming computer


About a decade ago, pretty much every computer in the world was housed in a boring beige box, and the biggest design question was whether that container would sit vertically or horizontally. That’s all changed now, partly due to the influence of Apple and custom PC manufacturers like Thermaltake, a Taiwanese company that specializes in PC cases and cooling devices.

bmw-designs-thermaltake-level-10

BMW Group DesignworksUSA, a 100% subsidiary of the BMW Group, has for many years shaped the global design landscape working for a multitude of industries. In addition to creating yachts, trains, aircraft, lifestyle and IT products, the three studios in Munich, California and Singapore are also engaged with design concepts aimed at transforming visions into reality. One of these concepts is named “Level 10″ for Thermaltake, a manufacturer of computer housings and components for individually configurable high-end computers.

Recently, Thermaltake contracted BMW DesignWorksUSA, a wholly-owned subsidiary of the German automaker, to help create a new concept in high-end computing, and the result is wholly different from what’s common to the market today. Instead of centering around one large box that all the computer components would sit inside, BMW’s Level 10 concept uses a set of smaller containers that would house each individual piece.


The requisite LCD LED lighting is present and accounted for, in this case glowing a red hue that looks Vader-esque with the rest of its piano black plastic surrounds. This design is mostly an aesthetic exercise, but it may also have a desirable effect on cooling. Other unique features include a “USB memory key” that doubles as a power button and dual handles that allow the unit to be transported.

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