| Sunday May 29th 2016

Draw Something bought by Zynga

Dan Porter Draw Something

The party was in celebration of Zynga’s purchase of Omgpop, a New York-based game maker founded by Mr. Forman, and it was extravagant to an extent that Omgpop’s employees could only have dreamed of until recently.

Omgpop had been limping along until Draw Something, a smartphone game it introduced just seven weeks ago, became a breakout hit. That drew the attention of Zynga, the maker of FarmVille and the current king of social games, which last week bought Omgpop for $180 million.

Draw Something transformed Omgpop from a little-known, nearly broke start-up into a must-have for an industry giant. The Zynga deal shows how companies are moving at Internet speed to stay on top of online trends, generating quick reversals of fortune.


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