This is a good, and really thoroughly researched, expose on the company behind those annoying lawn signs… I always see those signs around the city but I thought it was just some small scale operation.
These signs are so prevalent in my area that I decided to launch a private investigation into who was behind them and just how far they stretched. What I found started in my small home town and led me all the way to the secret guerrilla marketing infrastructure of a multimillion-dollar company…
In the fall of 2007, I was about a year into an Analyst gig at a large web-focused private equity firm. My job description was simple: do whatever it takes to find interesting companies who are making lots of money on the internet.
During this time, every radio commercial, billboard, and t-shirt bearing a domain name held a special meaning: it represented an opportunity to find the next big deal. As you can imagine, the same names kept popping up again and again. I was looking for new deals everywhere.
One weekend, I trekked down to South Jersey to visit my parents in my hometown of Glassboro. The town sits about 30 minutes southeast of Philadelphia and has a population of less than 20,000. As I drove past my old high school, my deal-hunting subconscious noticed something bizarre. Stuck in the grass by the curb was a white lawn sign about a foot tall with a very simple message in black Times New Roman: “Single? www.GlassboroSingles.ORG”
Related Posts: On this day...
- Occupy Miami - 2011
- Free Kinect drivers released. Adafruit pays $3k bounty to hacker, $2k more to EFF - 2010
- Secret Brooklyn Bridge subway station revealed - 2010
- 275-foot tower in Ohio blasted for demolition falls in wrong direction - 2010
- ReBirth Synthesizer for iPad - 2010
- Stop motion history of stop motion - 2010
- Google's Free Airport Wi-Fi: Five Ways to Protect Yourself - 2009
- Crime ring that hit 280 cities' ATMs at once, gets busted - 2009
- Link Building with Tumblr - 2008
- 25 Years Ago Today, Bill Gates Announced Windows 1.0 - 2008