| Saturday May 28th 2016

Turn your home into a billboard in exchange for your mortgage payment?

Adzookie home billboard

Would you turn your house into a billboard to be free of mortgage payments for a year? I’m referring to the marketing gimmick/PR stunt of Ad firm Adzookie, who are looking to pay people’s mortgages in exchange for turning their homes into giant advertisements for the company. (Mock-up seen here.) They haven’t painted a single home yet, but the campaign seems to be working anyway. (Ahem.) According to CNN, the company only has $100,000 budgeted for the whole thing, so I’d imagine chances of getting chosen are slim. Anyway, to answer Nick’s question… No. I would not.


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