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What Netflix CEO hopes the U.S. won’t notice


NetflixWell played, Hastings. Canadians, with their inferiority complex-fueled distain for Americans, will hear Hastings’s comments about USA and line up for miles to join Netflix. They are the perfect customers…a country of followers. Hastings is a marketing wizard with his understanding of what motivates Canadians…America bashing and Sheep herding. Brilliant! One problem…USA is literally 10x the population of Canada, and you just pissed them off. Oopsie! Not so smart after all, douchebag!

The Hollywood Reporter: You’re looking beyond the U.S. border for growth. Where will you expand next after Canada?

Reed Hastings: For now we’re focused on Canada. If we succeed in Canada, we will certainly look at other markets. But each market is unique, and what attracted us to Canada is great broadband, and a great love of movies and TV shows.

THR: American services when they enter the Canadian market typically charge the locals more than they charge stateside. Why the discount for Canadians?

Hastings: We want to provide an incredible value for Canadians, and it’s the lowest price we have anywhere in the world for unlimited screenings. And anyone can try it for free for a month. It’s pretty addictive.

THR: Are you concerned that American Netflix subscribers will look north and ask for the same discount Canadians get at $7.99?

Hastings: How much has it been your experience that Americans follow what happens in the world? It’s something we’ll monitor, but Americans are somewhat self-absorbed.


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