A new British independent poll conducted by Ipsos Mori concluded that the people who do the most illegal downloading also buy the most music. This is in line with many other studies elsewhere and is easy to understand: people who are music superfans do more of everything to do with music: they see more live shows, listen to more radio, buy more CDs, buy more botlegs of live shows, buy more t-shirts, talk about music more, do more downloading — all of it.
And of course, these are the people the music industry’s supergeniuses have set their sights upon for bizarre enforcement regimes like the one that British Business Secretary Peter Mandelson has promised: anyone who lives in a house that generates three or more copyright infringement notices will be barred from Internet access.
“The latest approach from the Government will not help prop up an ailing music industry. Politicians and music companies need to recognise that the nature of music consumption has changed, and consumers are demanding lower prices and easier access,” said Peter Bradwell, from the think-tank Demos, which commissioned the new poll conducted by Ipsos Mori.However, music industry figures insist the figures offer a skewed picture. The poll suggested the Government’s plan to disconnect illegal downloaders if they ignore official warning letters could deter people from internet piracy, with 61 per cent of illegal downloaders surveyed admitting they would be put off downloading music illegally by the threat of having their internet service cut off for a month.
“The people who file-share are the ones who are interested in music,” said Mark Mulligan of Forrester Research. “They use file-sharing as a discovery mechanism. We have a generation of young people who don’t have any concept of music as a paid-for commodity,” he continued. “You need to have it at a price point you won’t notice.”
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