Taxpayers to Fork Out $2.5 Million for Single Census Ad During Super Bowl

Taxpayers might want to pay close attention to this Sunday’s Super Bowl broadcast or they’ll miss Uncle Sam’s 30-second, $2.5-million reminder to stand up and be counted.

That’s what the Census Bureau paid CBS to get their message notched somewhere between a National Lampoon reprisal, a weird dude with big glasses, a beer-can house and men without pants.

And, that’s just a fraction of what the bureau plans to spend this year to get Americans to answer a simple, 10-question survey.


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