Taxpayers to Fork Out $2.5 Million for Single Census Ad During Super Bowl
Posted on February 4th, 2010
Taxpayers might want to pay close attention to this Sunday’s Super Bowl broadcast or they’ll miss Uncle Sam’s 30-second, $2.5-million reminder to stand up and be counted.
That’s what the Census Bureau paid CBS to get their message notched somewhere between a National Lampoon reprisal, a weird dude with big glasses, a beer-can house and men without pants.
And, that’s just a fraction of what the bureau plans to spend this year to get Americans to answer a simple, 10-question survey.
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