| Friday October 24th 2014

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Malls stop tracking shoppers’ cell phones


The Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va., launched a survey on Black Friday, tracking shoppers’ movements by monitoring the signals from their cell phones.

mall tracking shoppers in Forest City warning signThe original plan was for those malls to continue the survey through New Year’s Day, but after receiving a phone call from Sen. Charles Schumer’s office over the weekend, they put the survey on hold.

The technology used antennas set up around the shopping centers to anonymously track shoppers as they moved from store to store. Customers were notified of the survey via small signs, and the only way for them to opt out was to turn their phones off.


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One Response to “Malls stop tracking shoppers’ cell phones”

  1. Trea says:

    Really good article. I found exactly what I was looking for…. I’ll surely come back to your site to read more…

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