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Posts Tagged ‘kellogg school of management’

Deeper look at why prices end in .99

Deeper look at why prices end in .99

The companion site for the book Life’s Little Mysteries: Answers to Fascinating Questions About the World Around You has a short post summarizing why most prices end with .99. Of course, there’s the obvious “psychological pricing” reason that when a shopper sees something that costs $5.99, the .99 is subconsciously ignored, making the item [...]