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Posts Tagged ‘little mysteries’

Deeper look at why prices end in .99

Deeper look at why prices end in .99

The companion site for the book Life’s Little Mysteries: Answers to Fascinating Questions About the World Around You has a short post summarizing why most prices end with .99. Of course, there’s the obvious “psychological pricing” reason that when a shopper sees something that costs $5.99, the .99 is subconsciously ignored, making the item [...]