| Thursday April 24th 2014

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Posts Tagged ‘Profoto’

Flash Ad: BMW Burns Logo onto Cinema-Goers’ Eyes

I love this eye-burning guerilla ad from BMW, a kind of a cross between Julius von Bismarck’s Fulgurator and Max Headroom’s blipverts. The stunt was pulled in a German movie theater. A giant Profoto Pro-7B was hidden behind the screen, a studio flash unit that pumps out enough light to… well, you’ll see. In front of the light was a [...]