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Posts Tagged ‘psychology of persuasion’

Defend Yourself Against High-Pressure Persuaders

Defend Yourself Against High-Pressure Persuaders

Over at credit.com, Mark Frauenfelder reviewed one of my favorite books, Influence: The Psychology of Persuasion, by Robert B. Cialdini. How is it that door-to-door salespeople, marketers, car dealers, politicians, strangers, con artists, and cult leaders are able to persuade people to do things that they wouldn't ordinarily do? That's the [...]