| Sunday May 29th 2016

Posts Tagged ‘rebranding’

How Two Scammers Built an Empire Hawking Sketchy Software

How Two Scammers Built an Empire Hawking Sketchy Software

Creating fear and then profiting from it, where have I heard that before? Sundin had already written some firewall software called Computershield. It wasn’t as effective as mainstream antivirus programs, but it didn’t have to be; the genius would be in the sales pitch. After rebranding it WinAntiVirus, IMI began buying pop-up ads that blared [...]