| Friday May 27th 2016

Posts Tagged ‘robert b cialdini’

Defend Yourself Against High-Pressure Persuaders

Defend Yourself Against High-Pressure Persuaders

Over at credit.com, Mark Frauenfelder reviewed one of my favorite books, Influence: The Psychology of Persuasion, by Robert B. Cialdini. How is it that door-to-door salespeople, marketers, car dealers, politicians, strangers, con artists, and cult leaders are able to persuade people to do things that they wouldn't ordinarily do? That's the [...]