| Tuesday October 21st 2014

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Posts Tagged ‘sales pitch’

How Two Scammers Built an Empire Hawking Sketchy Software

How Two Scammers Built an Empire Hawking Sketchy Software

Creating fear and then profiting from it, where have I heard that before? Sundin had already written some firewall software called Computershield. It wasn’t as effective as mainstream antivirus programs, but it didn’t have to be; the genius would be in the sales pitch. After rebranding it WinAntiVirus, IMI began buying pop-up ads that blared [...]

Sales pitch from an ATM-skimmer vendor

Brian Krebs tracked down a black-market retailer of mobile-phone-based ATM skimmers that capture your PIN and transmit it to fraudsters over the GSM network. The vendor gave him the whole sales-pitch for the efficiency and safety (for the criminals) of GSM-based skimmers. It's a fascinating read, unless you use ATMs, in which case, it's a [...]