| Saturday May 28th 2016

Broadcast Yourself

Cliffs after the jump…Youtube logo

In their opening briefs in the Viacom vs. YouTube lawsuit (which have been made public today), Viacom and plaintiffs claim that YouTube doesn’t do enough to keep their copyrighted material off the site.

For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately “roughed up” the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko’s to upload clips from computers that couldn’t be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt “very strongly” that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.

Viacom’s efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.

  1. Viacom was using Youtube for guerrilla marketing, deliberately roughing up (to make it look pirated) and uploading their own material to Youtube
  2. While this is going on, they publicly kept bitching about all of their content being stolen and being posted to Youtube
  3. Now they’re suing Google for $1 billion but they are so fucking stupid the lawsuit mentions videos they asked Google to put back up because they wanted them used for publicity.


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